SOGNO CUSTOM BIKES ABOUT / 001
THE STORY BEHIND SOGNO

More than
just bikes.

Sogno Custom Bikes
01 THE RIDER
01
THE PERSON

Some people
ride bikes.
Some people
live them.

Thijs is a true cycling enthusiast — one of those people who prefers to leave the headphones at home and just listen to the sound of the tires on tarmac or gravel.

At only 22, he’s already covered plenty of miles — not just in the saddle as an athlete, but also with his hands in the workshop.

02
WHERE IT STARTED

It started
with triathlon.

It all started with triathlon, though cycling was always his favorite part. Maybe even getting the bike race-ready was what he enjoyed most.

He soon realized that what he loved wasn’t only the racing, but also the tinkering — how a bike responds, how you fine-tune it, how so many tiny details come together to create one perfect feeling.

Sogno cyclist
02 THE ROAD
Sogno bicycle in the city
03 THE DETAIL
03
THE DETAIL

It’s in
the details.

How a bike responds. How you fine-tune it. How so many tiny details come together to create one perfect feeling.

For Thijs, building a bike is just as much about feeling as it is about technology.

04
THE EXPERIENCE

From racing
to building.

When he started working with teams like Allinq, BikeAid, Team Visma | Lease a Bike and Unibet - Rose Rockets, things became clear: he didn’t just want to ride bikes — he wanted to build bikes that truly fit.

01 ALLINQ
02 BIKEAID
03 TEAM VISMA
| LEASE A BIKE
04 UNIBET
- ROSE ROCKETS
NOT JUST IN SETUP. BUT IN SPIRIT.
Sogno cyclist
04 THE RIDE
SOGNO
05 / THE IDEA

Not a bike.
Your bike.

That’s how the idea behind Sogno Custom Bikes was born: creating bikes that match the way you ride, think, and live.

For Thijs, technology isn’t a goal on its own — it’s the path to joy on the bike.

THE SOGNO PHILOSOPHY 06

No unneeded
fuss.

And you can see that in every Sogno he delivers: no unnecessary fuss, just care, feeling, and a piece of his own passion.

THE CRAFT

Your bike
is his craft.

In short: Thijs is the kind of guy who likes to start his weekend by checking bikes over, and end it with the feeling that everything’s just right.

Your bike is his craft — and his way of creating something beautiful for someone else.

TALK BIKES WITH THIJS
SOGNO CUSTOM BIKES

Ride something
that feels like you.