THE PROCESS SOGNO / 001

From your idea
to your Sogno.

Every Sogno starts with an idea. From the first choice to the moment the wheels touch the road, we take that idea and turn it into a bicycle built around you.

01
CHOOSE

Start with
an idea.

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Sogno bicycle
YOUR STARTING POINT MODEL / PURPOSE / VISION

It all begins with your choice. Maybe you already know exactly which Sogno you want. Maybe you simply know how you want to ride.

Choose your direction, your model and the character you want your bicycle to have.

THE FIRST STEP YOUR IDEA A model.
A purpose.
A starting point.
02
DISCUSS

Let's build
the idea.

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Sogno bicycle frame
THE CONVERSATION FIT / POSITION / USE
WITH YOU
WHAT
SHOULD
IT FEEL LIKE?

Every rider is different. Your proportions, position, riding style and expectations all become part of the build.

Once you have made your choice, it comes to us. We get in touch and talk through your ideas in detail.

We discuss how you ride, where you ride, your position, your proportions and what you want from the finished bicycle.

Together, we determine what your ideal frame should look and feel like.

THE GOAL YOUR IDEAL
FRAME
Not just the right size.
The right direction.
03
SOURCE

Find the
right frame.

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Sogno frame
SUPPLIER / FRAME FROM IDEA TO REALITY
SOGNO SUPPLIER
IDEA FRAME

Once we know what we are looking for, I take the idea to our suppliers.

We look at the available possibilities and find the frame that best matches what we have discussed together.

Sometimes the answer is already part of the collection. Sometimes it means looking further.

THE SEARCH WHAT'S
POSSIBLE?
Supplier options
Frame availability
Geometry
04
FINISH

Give it
your character.

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COLOUR / FINISH
Sogno painted bicycle frame
THE FINISH COLOUR / DETAIL / CHARACTER

With the frame selected, we move on to the part that gives the bicycle its personality.

We decide on the colour and finishing details before the frame makes its way to the painter.

The frame returns transformed — ready for the final stage of the journey.

THE TRANSFORMATION MAKE IT
YOURS
Colour
Paint
Details
05
BUILD

From frame
to bicycle.

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Sogno bicycle build
01 FRAME
02 GROUPSET
03 WHEELS
04 COCKPIT
05 FINISHING

When the painted frame comes back, it is time to build the bicycle.

I assemble the bike from the frame up, bringing together the selected components, finishing details and everything we discussed.

Every part comes together to create one complete machine — yours.

THE WORKSHOP BUILT
BY HAND
Assembly
Adjustment
Final checks
06
RIDE

Ready for
the adventure.

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Sogno bicycle ready to ride
THE FINISHED BUILD READY TO
LEAVE THE WORKSHOP

Everything is checked, adjusted and brought together. What started as a simple idea is now a finished Sogno.

The workshop doors open. The road is waiting.

SOGNO / THE PROCESS

Your idea.
Our craft.

It all starts with a conversation.

START YOUR SOGNO